BREATHE
BREATHE
Inspired by the pure beauty of nature, Daalarna’s wedding dress collection BREATHE inspires brides to embrace the principle of “less is more” on the big day. The campaign images were taken in the Austrian Alps, in the diverse landscapes of the picturesque region of Salzkammergut. At Daalarna, simplicity isn’t just a trend; it’s a timeless reflection of the brand’s essence. Designer Anita Benes has always believed in the timeless beauty of simplicity, and its aesthetic has been a defining element of the brand from the very beginning. “The simple, pure elegance that is now in its heyday again is not a newfound fascination for us, but a philosophy encoded in the DNA of the brand. It’s no coincidence that our brand name, Daalarna, is named after a Swedish region, as I wanted to express my admiration for minimalist Scandinavian design. From the very beginning, my aim was to represent a new, minimalist direction from the extravagant, costume-like bridal gowns of the 2000s, and this is one of Daalarna’s strongest stylistic features to this day.”
