BUDAPEST

It has only been a few months since the presentation of our latest collection as the world has fundamentally changed around us. Both as an individual and as a designer, the events of 2020 have left a mark on me; the uncertainty of the world has inspired me to rediscover the values and opportunities within my own comfort zone. One such point of reference for me is Budapest, my home: no matter how far I travel from here I always come back. While designing the new BUDAPEST collection, I went around and rediscovered my own identity: what does it mean to me to be a Budapestian, a Hungarian, an Eastern European, and a world citizen all at the same time? Every morning I drive from Buda to Pest by crossing the Margaret Bridge, and I never miss admiring the view of the awakening Parliament and the Danube River. Even without the tourist attractions, I consider Budapest to be the most beautiful city in Europe. For me, Budapest is filled with a good, cozy feeling, even with its constant downtown construction or the inapposite concrete buildings from the post-socialist era. This experience fills my heart every morning on my way to our Daalarna atelier, and it is a reassurance to me even in these unusual times.